We want to make programmes that don’t just get reviewed but create headlines, don’t just explain but reveal, don’t just show but challenge, don’t just follow but lead.

We commission around 250 hours a year, everything from 24 Hours in Police Custody, First Dates, Grayson Perry’s Art Club, The Dog House and SAS: Who Dares Wins to Jade: The Reality Star Who Changed Britain, Undercover Police: Hunting Paedophiles, Barrymore: The Body in the Pool and 100 Vaginas. And for the first time, we have more than 20 hours on E4 with Teen First Dates being a smash hit, especially on All 4. We just launched True Crime on 4, an All 4 platform showcasing much of our crime commissions on Channel 4 with a curated collection of international stories. It’s in the first of its kind on a UK broadcaster.

In everything we do, we aim to innovate – in storytelling, use of technology, authorship, form, POV. We know – when we get this right – we can bring big, broad audiences. More than ever, the performance on All 4 is very important. This is a growing audience and we urge you to consider, with most ideas, about whether it could be a boxset, how bingeable is it, can it grow over time online?

Grayson and Philippa
Grayson Perry's Art Club

Across Factual we will continue to commission Documentaries, History, Arts, Science and Natural History. And whilst we will be working more closely as a team to build a clear strategy, every commissioner has a particular focus on an area (more about this below). This means every aspect of the Factual is covered and you should find it easier to identify the person best positioned to get your idea onscreen.

We are lucky to have huge returning brands but it’s worth noting that we are looking to commission potential new returners that we can take to scale. We are also a department that is remembered for piercing the schedule and we want to do that more. We want new audacious ideas that break form (we were of course the department that commissioned Plane Crash, Gogglebox, The Family); we want more provocative filmmaking like Barrymore; we want more revisionist history that challenges the received wisdom like The Massacre That Shook the Empire and films that change government policy like Unremembered: Britain’s Forgotten War Heroes; we want documentaries that explore cutting edge science and ethics like Baby Surgeons; we want to regain the mantle of being the home of the authored doc. And we want to be more representative - new experts, new voices, new POV. Diversity of thought and opinion is a big part of our strategy.

Latest Brief

We are always looking for a range of programmes that speak to our broad needs but we have some specific steers that we will continually update.

The Dog House
The Dog House

The 8pm slot

We have had huge success in the animal formatted space here with Secret Life of Zoo, The Supervet and The Dog House. We are looking for a new potential returnable animal series to commission here. We have found that successful formats in this space have been when the stories have mostly been driven by the owners of keepers and / or they are precincts that are hugely popular and accessible. Joy, ground-breaking science and areas that explore human relationships are a good starting point. We would like to commission a run of x6 in the first instance for delivery in mid 2022. If you have a suitable idea please email Rita Daniels.

The 9pm slot

We are specifically looking for a new non-blue light series that has the potential to return. Think in the family or relationship space – what is the new version of The Family, One Born, or Wife Swap? Or it could be a community, like Seven Days or TOWIE, but what is the innovative step? It’s also worth thinking about the education space. Or subjects that look at the way we live now like How to Get A Council House, Benefits Street or Life of Grime. Please email Alisa Pomeroy, Sacha Mirzoeff, Anna Miralis or Will Rowson

9pm Contemporary History. We are also looking for two new contemporary history series. We’ve had success with Jade and commissioned a series that looks at feminism through the prism of the Spice Girls and how class was portrayed on mainstream TV, using the Jeremy Kyle Show as an anchor. What next? I am particularly keen to hear subjects that speak to more diverse stories about moments in recent history. Please email Alisa Pomeroy or Sacha Mirzoeff.

9pm Science. We are very keen to hear ideas that really innovate in this space for 2022. Baby Surgeons did really well for us and we’d welcome ideas that explore ground-breaking science especially in medicine and crime, but would really like to hear ideas that have an ethical question at their heart too. We are also very keen to hear big ideas that could be an ambitious experiment or a piece of factual theatre that only Channel 4 could do. Email Will Rowson or Jonah Weston with ideas.

9.00 doc
24 Hours in Police Custody

BIG idea. What is the idea that you think only Channel 4 could commission? What is the experiment that you think is almost impossible to pull off? What is the access to a person or organisation that is exceptional? We have a special pot of cash for one huge idea that will pierce the schedule, get Ian nearly fired and where complaints are welcome… please send ideas to Shaminder Nahal, or Jonah Weston.

Ongoing Needs 9pm documentary series

We broadcast a significant number of major 9pm returning series, such as 24 Hours in A&E, Custody and First Dates Hotel. We are now looking to break new territory for 9pm that form part of a succession plan and/or part of these huge successes. We are looking for new police series - in both the limited and high volume space, and we would really love to hear ideas that are more based around the family, community, work, holiday, business and education. The ideas may come with access or they could be a format but ideally they would be anchored in the real world (as opposed to a hugely constructed precinct which is more Fact Ent). Story, character and contemporaneousness are key, and an entertaining/ humorous approach should always follow.

Mini-series Increasingly we are commissioning 3 or 4 part series. These are often true crime (Murder in the Outback, Murder in the Car Park) or a new approach to contemporary history (Jade: The Reality Star Who Changed Britain). We have also commissioned two series that looks at cutting edge medical science. These increasingly form part of our key strategy for several reasons - they could become longer running, returning series, be attractive as a co-commission with another broadcaster/ platform and they can often get big audiences, especially when stripped.

Murder in the Outback
Murder in the Outback

True Crime We have had huge successes recently with Murder in the Outback and Murder in the Car Park series. We are now keen to hear more ideas in this space. However, it’s worth saying that we always try to have a new angle, new evidence, new testimony, a potential miscarriage of justice. The story has to have new revelation and a distinct approach in story-telling. The stories should either be a reasonably well known story (like Peter Falconio) and/ or resonate with a younger audience (think Fyre Festival territory). True crime doesn’t have to be a murder, it could be more in the Fyre Festival, Tiger King space.

Investigative Documentaries

One of the areas we are keen to commission more in is the ‘investigative’ space. Barrymore: The Body in the Pool and Leaving Neverland were very successful films for us and we are looking for other stories. They should normally shine a light on a well-known person, company or group of people that offers a new angle on their often well-reported life. Sometimes there might be unanswered questions, or a complex life that had a big impact on the people or world around them that deserves a new look at their influence, negatively or positively. The approach or angle in the storytelling is almost as important as the subject so please bear this in mind when pitching ideas.


This is a key strategy for us because often we get a good young share at this time and we are increasingly commissioning series as well as singles, which we aim to be better curated so we can strand a collection of films. When thinking about 10pm, always think ‘would this do well on All 4 and/ or as a binge-watch’. Crudely we are looking in 3 areas to commission for this slot.

1. Character-driven, docu-soap territory series. We recently transmitted Inside Missguided which had a high young share and did well on All 4. We are keen to find new spaces occupied by younger people - a work space is good, or could be a particular community. Characters must be big and feature across a series, there must be story and the tone should be anarchic, entertaining, aspirational or funny. Ideally all three.

2. Crime/ night singles and mini- series. Bouncers is the perfect reference here - nightlife, partying and bad behaviour.

3. Tabloid headline, broadsheet story singles. We have a strong history of films that pop the schedules - Women Who Kill, Human Pups, Dogging Tales, Shut Ins: Britain’s Fattest People and Our Baby: A Modern Miracle. We have recently had Swingers and we want more in this space. Films about sex, identity, crime, drugs are territories that can get a strong young audience for us here. But it’s not always sex and crime. We recently had great success with The Talk, which attracted a strong young share and did very well on social.

We are keen to return to these areas at 10pm made mostly by underrepresented directors and producers as well as indies in the nations and regions. 8pm

This is an area we’ve had success in with The Secret Life of Zoo. We had relative success with Secret Safari: Into the Wild and the return of The Dog House. We are looking for a few things at 8pm - high street/ household name access (think Poundshop Wars) and something akin to Life Of Grime, so an access series that is character driven, a story engine and says something about the world we are living in/ how we live our lives.

Inside Misguided
Inside Misguided

9pm Singles

We want to cement our reputation as the home of the filmmaker, established and new. We want to commission films that really pop - they create a headline, reveal something, capture something about the world or profile a person. We are especially keen to hear from underrepresented voices to direct - female, black, Asian and ethnic minority are a priority for us.

Formats We are keen to receive fresh, surprising format ideas that feel they are served by a documentary approach to filmmaking. We are the unit that developed some of the most long-running C4 formats like Wife Swap and Secret Millionaire and commissioning a new generation of these series is a serious ambition for the department. First Dates and Hunted are now well established, but we are keen to expand this output. Our strong note is to think about ideas grounded in the real world – for example The Great British School Swap was a real-world project we made into a format and absolutely hit a note that felt very contemporary.

‘Event’ piece

We are looking to commission at least one ‘event’ a year that creates waves. It could be a live event, a huge experiment, a stripped piece… innovation should be at the heart of it and feel so special that it can only be an ‘event’ piece. Historically we have commissioned Plane Crash, Our Gay Wedding: The Musical, The Battle of Orgreave or The Seven Sins of England. It could be connected to a moment in time (like Our Gay Wedding) or could be a factual drama that captures a very contemporaneous subject.

Baby Surgeons
Baby Surgeons


We are increasingly looking to experts for the answers in a hugely complex world that is littered with fake news, untruths and spin. As we emerge from the Covid-19 pandemic what will our audiences want answers to? Climate change, advancement in medical sciences and ethics are all areas we are keen to commission. We have commissioned two series around new medical procedures and looking for more. We are missing subjects in the ethics space, think Simon’s Choice, or when medicine meets crime. We are also looking for a popular science series at 8pm that could be fronted by a new face in science. Format and tone are crucial here. We’re looking for fun and informative, not something that feels like a dry school science lesson.

History We are keen to divide History into four different areas.

Returning Popular Series

We want to find a returnable history series. We have My Grandparents’ War which was a hugely successful series and would like to find at least one more. This series could feature famous faces or be something that transports an audience to a different era using technology perhaps. What is our version of living history?

My Grandfather's War
My Grandfather's War


Contemporary History

We had great success in the Jade series and have recently announced a series about the impact The Spice Girls have had on British culture. We are in the market for more in this space. What are the moments, people, or products that have had huge impact on British culture, society, politics…? We would love to expand our search and think about more diverse subjects and people


Putin: A Russian Spy Story and the upcoming Paul Dacre / Daily Mail series are good examples of series that explore a well-known subject but offer a very, very different, alternate view on the world we think we know, want to know or chose to ignore. We want to hear of more in the space but it's important we tackle different subjects and have a pokey or counter intuitive approach.

Secret History

We are relaunching this strand. At their heart these films need to have revelation or revisionist history. We want to challenge the received wisdom regarding many aspects of our British History. We will be focusing on untold moments of history from a strong, unique POV that offers a different, new truth. We also want to unearth real discoveries and capture moments that reveal something new about history. Richard III: The King in the Car Park, The First Brit: The 10,000 Year Old Man, Sathnam Sanghera’s The Massacre That Shook the Empire and David Lammy’s Unremembered: Britain’s Forgotten War Heroes are good examples in this space. We are especially keen to commission these films, underrepresented producers and nations/ regions companies.


From terrifying tasks on SAS: Who Dares Wins, to Guy Martin risking life and limb, or Ant Middleton nearly dying on Everest, Adventure is as popular as ever on Channel 4. Now, as well as continuing with these adventure favourites, we’re also looking for the next generation of hit shows too. We get a lot of pitches about hairy men doing tough things. But what are women, families and young people looking to do to push themselves out of the everyday? Race Across the World and New Lives in the Wild are softer takes on the adventure theme that have proved hugely popular on other channels. What’s our next big adventure returner?


We have been looking for a popular returning arts series for the last 18 months and hope we’ve found one in the fantastic Grayson’s Art Club. We would also like to commission one big arts event a year. Be inspired from our past successes like Our Gay Wedding: The Musical, The Death of Klinghoffer, Battle of Orgreave and Hunger. These big pieces will need to be co-commissioned with a partner or come with significant financing.

We have had big successes in our mini-series like Artist in Residence and singles like Superkids: Breaking Away From Care, 100 Vaginas and Akram Khan’s The Curry House Kid. We are looking for a handful of provocative films that will punctuate the schedule. They could be with known talent but they should all feel revelatory and say something strong about the world we are living in.

Grayson and Philippa
Grayson and Philippa


First Cut and new directors

We are committed to finding and nurturing the next generation of filmmakers. FIRST CUT is a brilliant opportunity but we are also keen to commission outside of this strand if the idea is right. We are particularly focused on finding new, underrepresented voices – black, Asian and minority ethnic, disabled, lower socio-economic and females are all underrepresented in the directing space.

FIRST CUT exists to launch the careers of new factual directors with this career-defining strand.

The films are commissioned for a one hour slot. We want to provide emerging directors a platform to showcase their directorial authorship and we are especially looking for new voices from diverse backgrounds.

Prospective directors need to show that they are hugely creative and are passionate about pushing the bar of factual tv and making programmes that audiences will want to watch.

We often match directors with ideas and production companies so directors should feel comfortable in sending across CVs, work samples and coming in for a coffee to introduce themselves (eligibility details below). Equally, indies should feel free to pitch ideas without talent attached and prospective directors can of course come with ideas they want to see on screen. We are obviously keen to see classic observational documentaries and access pieces but we are also very much on the lookout for entertaining formats, inventive cross-genre approaches and new takes on narratives or how we use on-screen talent - but each hour in its finished form should demonstrate a confident directorial perspective.

Traditionally, FIRST CUT directors have been Assistant Producers who have worked on a variety of factual programming or be recent film school graduates but we are now more open to people who come through a different route. However, it’s worth noting that the standard for entry is now typically at the level of a highly reliable DV Director with great references from established execs and series producers but we are aware this may not be the case for everyone, so please get in touch.

New directors should be able to articulate and explain their vision and approach to an idea or give a distinct sense of what they would bring to a project. Those not on the traditional directorial trajectory, but with significant experience and talent in other genres should consider the door open – particularly talented photographers or editors for example who would like to make their first broadcast film.


We are looking for a couple of series to commission for E4. The series have to be entertaining first but grounded in the real world. Access into the worlds of money, fashion, work and love around the subjects of identity, sexuality and race are good territories.

Onscreen Talent

We are always looking for new faces especially from underrepresented groups to front single films, mostly in our SECRET HISTORY strand. We are also keen to hear ideas with new talent for the TRUE STORIES short form strand where we can test people first.


We are strengthening our relationship with partners – international networks, streamers, SVODs, advertiser funded… It would be very good to be thinking about this at the point of pitching an idea but please don’t worry if you don’t have experience in this area. We can tell you more and introduce you to the right people. We often work with Europeans, US and Australian networks and streamers. We also work with AFP more and aim to commission more co-financed programming in the future.

To make sure we are inclusive and accessible to all, please let us know if you require any adjustments or assistance for meetings and communications with you.


Head of Documentaties: Alisa Pomeroy

Based in London
Priority: 9pm returning titles and limited series

Contact: apomeroy@channel4.co.uk

Diary: Alrionne Kudy

Head of Specialist Factual: Shaminder Nahal

Based in London
Priority: Arts and Secret History

Contact: snahal@channel4.co.uk

Diary: Janice Tiffany

Senior Commissioning Editor: Anna Miralis

Based in London
Priority: 10pm titles

Contact: amiralis@channel4.co.uk

Diary: Alrionne Kudy

Senior Commissioning Editor: Madonna Benjamin

Based in London
Priority: Returning series

Contact: mbenjamin@channel4.co.uk

Diary: Alrionne Kudy

Commissioning Editor, Factual and Head of Hub Bristol: Sacha Mirzoeff

Based in Bristol
Priority: 9pm Series and Single Film

Contact: smirzoeff@channel4.co.uk

Diary: Asiya Sutton

Commissioning Editor: Rita Daniels

Based in London
Priority: 8pm, 9pm series and First Cut

Contact: rdaniels@channel4.co.uk

Diary: Alrionne Kudy

Commissioning Editor: Jonah Weston

Based in London
Priority: Science and Adventure

Contact: jweston@channel4.co.uk

Diary: Janice Tiffany

Commissioning Editor: Harjeet Chhokar

Based at Leeds NHQ
Priority: E4 and True Stories

Contact: hchhokar@channel4.co.uk

Diary: Janice Tiffany

Commissioning Editor: Will Rowson

Based at Leeds NHQ
Priority: Science and 9pm

Contact: wrowson@channel4.co.uk

Diary: Janice Tiffany

Commissioning Executive: Specialist Factual and Documentaries: Simon Lee

Based in London

Contact: slee@channel4.co.uk

Assistant Editor: Naomi Rose

Based in London

Contact: nrose@channel4.co.uk

020 7306 8676


Genre Assistant & Programme Coordinator: Naomi Kay

Based in London

Contact: nkay@channel4.co.uk

020 7306 1092

Programme Coordinator: Stef Dore

Based at Leeds NHQ

Contact: sdore@channel4.co.uk

020 7306 8145

Genre Assistant: Alrionne Kudy

Based in London

Contact: akudy@channel4.co.uk

Genre Assistant: Janice Tiffany

Based at Leeds NHQ

Contact: jtiffany@channel4.co.uk

0113 512 6297

Team Coordinator: Asiya Sutton

Based in Bristol

Contact: asutton@channel4.co.uk