Daytime and Features

HOUSEKEEPING

If you’re not currently working with someone in the team its always best to send ideas into our email - D&Fideas@channel4.co.uk 

We look at ALL ideas we get via that route and it’s by far the most efficient way for you to get your idea seen by us.

If you have an established relationship with a Comm Ed please do continue to pitch to them – but PLEASE DON’T pitch the same idea to different Comm Eds – we all discuss the ideas & who’s pitching.

And please tell us upfront if you’ve already pitched an idea to another department in C4.

OUR TIPS FOR PITCHING

An idea needs a great title (that is available to use) that either tells the audience what they’re going to get or is invitational and playful enough to get them curious enough to watch.

We need more than top line, we want to understand what slot you’re pitching the idea for, your approach, tone, execution & format, so that we can assess quickly whether it’s something we want to take forward and champion.

We always prefer you to pitch one or two really strong ideas that you’ve honed and believe that you can get us obsessed with too rather than 10 or 15 top lines in the hope that one sticks.

We want ideas pitched that will knock our socks off, that we ‘get’ in one line and that feel audacious and unexpected. That’s not to say it has to feel outrageous and extreme – just that there’s something in it to make it feel really special (eg: a novel starting point,  money can’t buy prize, extraordinary access, unexpected casting or talent etc).

Every broadcaster wants distinctive ideas – we need you to articulate what it is about your idea / execution that will make an idea really stand out specifically for us at Channel 4.  

We want Channel 4 feature shows to be talked about, noticed, so what’s the twist you’re bringing that says to the audience “only Channel 4 would do it that way”?

WHAT WE’RE ACTUALLY LOOKING FOR IN 2022 / 23

FEATURES - C4 @ 8PM

• ‘Formatted Features’ – especially titles that can drive viewing on C4 at 8pm.
• The audience wants uplifting content & the promise of happy endings and resolution / reveals.
• Format that does the hard work for the audience & makes it easy to join across the ep as 8pm can still be a bit hectic in households.
• Broad subjects that audiences they can watch together (be it in family / friendship groups in shared homes).
• Unexpected angles of attack into familiar features territories: Punchy / noisy takes on relevant and relatable subjects…. EG: Health idea called Know your Sh*t… a show that starts with a very niche but also universal aspect of daily life but allows us to get into the really broad canvas of health…
• We also want to be bolder with more emotional story telling in our shows but with content that ultimately always leaves the viewers feeling uplifted.
• Relaxing & feelgood tone is crucial – however we also know the audience really values a sense of spontaneity & unpredictability – where could things ‘go wrong’ but will always turn out OK in the end.
• Immersive and inspiring formats rather than finger-wagging, preachy or too overtly instructional.

It’s worth thinking about gentle (& not so gentle) competition in unexpected places as a good way of reviving and reinvigorating classic features territories

• 60’ shows, across a range of tariffs - have slots for 4 / 6 /8/part series @ £120k per ep - £180k per ep.
• Monday nights – we have a real need for 30’s shows with a bit more of a consumer edge and that pair well with Dispatches / Current Affairs shows. £90k-£130k an ep ideally.

• Sunday night 7pm - 60’ lower cost (£100k-£120k) (an alternative to antiques audiences) needs a purpose – Escape to the Chateau plays here what would be a nice stable-mate to that?

We’re happy to look at features shows for 9pm and 10pm (although it’s not the key focus for us just now) – but tonally there’s a shift in audience expectation & a much greater emphasis on ideas that will drive an audience to Channel 4 streaming (Katies Price’s Mucky Mansion a great example of Channel 4 streaming driving content)

DAYTIME

The obsession for us all is what’s next at 5pm on Channel 4?

We genuinely want to try something else – and we’ll know it when you pitch it!

What is the next turn of the wheel at 5pm in terms of shape / structure across the week?

What does an AFFORDABLE whittle looks like for us? What territory? How do you guarantee the calibre of casting & production values on a £60k an ep budget?

We know 5pm is an opportunity to attract younger audiences but anything we go for must speak to a really broad demo (the majority of the available audience is 55+ at this time of day – so please bring us ideas that have genuine breadth as well as wit & cheek that will get them talked about.

We’ll continue to look at ideas in that more escapist / aspirational mould but we’ve got some exciting new titles launching – in particular a couple of property titles that we’re excited about – Help! We bought a Village and Renovation Nation, a Sarah Beeny spin off as well as the returners like Great House Giveaway and Chateau DIY coming back

More4

We get pitched A LOT of ideas for More4 and there are limited slots... as many of you know the CPH is pretty challenging on the channel, but the ambition remains really high.

We’re gravitating towards soft docs series that let the audience become ‘armchair experts’ – with series that feel like ‘intelligent comfort viewing’.

We like national treasures curating engaging topics that they genuinely care about or new faces engaged in authentic & escapist endeavours.

Shows need to deliver on the promise of looking visually beautiful & have clever & innovative production models to deliver the quality and ambition we’re after.

And EVRYTHING that we commission for More4 must be repeatable on C4.

We tend to look at commissions in 3 categories – at tariffs ranging £50k- £120k.

• The ‘big ticket ‘ / tentpole’ series (like Great British Dig, Great Big Tiny Design Challenge) We’re particularly interested in ideas that we could strip Mon-Fri (or even longer) at 9pm- that could feel disruptive and create a feeling of scale and event on the channel.
• National treasures curating lovely loveliness (Richard Hammonds Beautiful Rivers, Mariella’s novel landscapes).
• Low cost scalable / repeatable series:  This is the space we don’t get pitched anywhere near enough original ideas. What are the populist / low risk territories for that heartland ABC1 audience that can repeat anywhere – uncomplicated, and with potential to become fixtures of M4.

To make sure we are inclusive and accessible to all, please let us know if you require any adjustments or assistance for meetings and communications with you.