Daytime and Features

Please find below the new Daytime and Features Brief following our departmental re-jig.

We are really excited to share with you all the opportunities that are available with our new combined Daytime & Features team.

We commission content for every part of the portfolio – from daytime, peak, More4, E4 and crucially shows that deliver on ALL4 as well, and there are opportunities available across our slate at every tariff.

And here’s our showreel to give a flavour of the range, the tone, and the brilliant talent we already work with and I hope it’s clear that the new department brings together the skills we need to spot & deliver the next generation of returnable titles.


How we’d like to work with you

We are taking fewer speculative / general / brainstorm meetings, and instead are urging companies / people who aren’t currently working with us to send ideas via email to D&

We are looking for more than top line, we want a great title and need to understand what slot you’re pitching for, your approach, execution and format, so that we can assess quickly whether it’s something we want to take forward and champion.

It's best to pitch one or two really strong ideas that you’ve honed and believe that you can get us obsessed with too rather than 10 or 15 top lines in the hope that one sticks.

If you have an established relationship with a Comm Ed please do continue to pitch to them.

To make sure we are inclusive and accessible to all, please let us know if you require any adjustments or assistance for meetings and communications with you.

What we want


We want ideas pitched that will knock our socks off.

We commissioned a lot of bucolic & pragmatic shows during lockdown but we now need to move on.

Every broadcaster asks for distinctive ideas – we need you to articulate what it is about your idea / execution that will make an idea really stand out for C4 – that might be tone, talent or territory – or other words that don’t begin with ‘t’.

We want Channel 4 features shows to be talked about noticed so what’s the twist you’re bringing that says to the audience “only Channel 4 would do it that way”?

We want our shows to be ones other people copy – that define, don’t imitate and are diverse and representative on screen and behind it.

We love bright, cheeky & feelgood shows – that get us into topics and areas you might not expect. We want to do things at 8pm you won’t see elsewhere.

Driving the audience to ALL4 is a priority for us – what is it about your idea that encourages audiences to watch the whole series in a binge, makes it easy to immerse themselves and is instantly recognisable from that one grabby thumbnail on the ALL4 homepage?

Features - C4 @ 8pm

We’d love some clever & innovative ways to bring attention to & reinvigorate 8pm.

We need dramatic starting points into really broad themes – an angle of attack that’s genuinely shocking or subversive or arresting topline formats (EG: Sex Education Show)

NB: We’re not actively looking for property ideas at the moment – we have lots of new titles coming through so this is NOT a priority for us for the rest of the year.

Think sledgehammer titles that we know what we’re getting – right from the off.

  • We can be cheekier than we have been at 8pm – ideas that will get noticed and be good alternatives to the soaps
  • 60’ shows, across a range of tariffs - have slots for 4 / 6 /8/part series @ £120k per ep - £180k per ep
  • Monday nights for 30’ (£60k - £90k) to pair with Dispatches so ideas, with a slightly more health / consumer-focused tone.
  • Tuesday / Thursday Nights 8pm – 60’ (£150k-£180k)  Returnable series with 16-34 appeal
  • Friday Night 8pm – 60’ (£150-£180) – Big – Broad Fun tone
  • Sunday night 7pm - 60’ lower cost (£100k-£120k) (an alternative to antiques audiences) needs a purpose
  • Sunday nights 8pm – 60’ (£150k£180k) Big Talent / Juggernaut show (Escape to the Chateau)

Daytime – C4 Stripped across the week

Competition / resolution /  transaction ideas that make us sit up and take notice.

Tone / humour is especially crucial for 5:30pm - our audience expect naughtiness and mischief from us. They want to see larger than life characters being genuinely outrageous in real / relatable situations that reflect them and their lives.

  • 4pm 60’ (£70k) What does a stripped formatted whittle show look like for C4 (possibly food or property?) What C4 talent will bring an audience to this slot and feel like a treat? 20 eps
  • Lower cost (£58-£60) Escapist Obs Doc (Chateau DIY / ANLITS) 20 eps
  • 5.30pm 30’ STRIPPED FORMATS (£50k) (ideas we can launch paired with CDWM / Four in a Bed)
  • Need to be Simple, bold and cheeky with mischief, exceptional casting & warmth at the heart. We want big characters that can drive All4 viewing and are eminently bingeable.
  •  Willingness to work with production finance partners (Motion, Teal, Apex etc).
  • 2 series x 20 eps
  • What we don’t want: We have a daily live show with lots of chat which is doing brilliantly, so we have no need of any more live chat. We are also well-covered on sunshine property and business formats. We are not currently looking for any new quizzes

We are also looking for really broad appeal so avoid pitching us anything too niche unless you can find a way to give broad audience a reason to watch.


We premiere titles at 9pm on More4 but they should be repeatable on main channel across shoulder peak – but the key is that they feel uniquely More4 when they premiere.

We get pitched A LOT of ideas for More4 – the competition is fierce, and we expect very high production values on the low tariff of £100k per ep. Please do interrogate your ideas and be confident they are makeable on the tariff.

We are currently well commissioned up so the next commissioning round will be Q1 2022

It’s a benevolent space so we need ideas that celebrate Britishness, eccentricity & endeavour with a focus on escapism.

We’re proud to be evolving the celebrity travelogue; series need a purpose and reason for the celebrity to be in the show. Either they have a demonstrable passion or a level of personal involvement to a subject. They’re doing something that ONLY they could do.

Lower-cost / higher volume self-contained series that feel timeless around the £65-£70k tariff. We don’t get pitched nearly enough ideas in this category – but it’s a real target for us – so perhaps think about clever access as a way of delivering at lower tariff.



As a team we deliver several titles to E4 (they have their own briefing page)

We like to take E4 cheeky & playful series that can deliver some volume and work for shared family viewing.

We have just commissioned a couple of personal transformation / health series so that’s not an immediate priority

We’ll always look at dating and make-over, but ideas need a real & simple stand-out sell.


To make sure we are inclusive and accessible to all, please let us know if you require any adjustments or assistance for meetings and communications with you.

The Daytime and Features Team

Meet the team of Commissioning Editors.

Head of Daytime and Features: Jo Street

Based at the Glasgow Hub
Diary: Lydia Francis

Commissioning Editor: Deborah Dunnett

Based at the Glasgow Hub
Diary: Louise Stewart

My features slate includes Kirstie and Phil’s Love It or List It and Location, Location, Location as well as Extraordinary Escapes with Sandi Toksvig, Taste of Italy with Nisha Katona, Great Canal Journeys, Scenic Railways and Matt Baker: Our Farm in the Dales

So what I’m really looking for now is the next generation of lifestyle formats: grabby titles, super-broad subject matter and a wrapper that is so fresh or inspiring that you have to tell you mates about it.

Commissioning Editor: Jayne Stanger

Based at Leeds NHQ
Diary: Louise Stewart

My slate includes A New Life in the Sun, Countdown, Escape to the Chateau DIY, new quiz The Answer Trap and our tentpole Daytime live show Steph’s Packed Lunch.

What I’m interested in finding is the next innovation of those classic lifestyle territories across Daytime and Features and how we present something fresh and inspiring to our audience.

Commissioning Editor: Clemency Green

Based in London
Diary: Louise Stewart

I look after a range of shows across peak, E4 and More4. I am across our property portfolio, I look after the George Clarke shows….including Amazing Spaces and Old House New Home,  the Kirstie Allsopp craft shows as well as The Great Pottery Throwdown and Escape to the Chateau. Some of my recent commissions include Flipping Fast which is a competitive property flipping format with a massive prize at the end; and How to Save a Grand in 24 Hours, which is a 360° makeover for family finances and homes. I also have a couple of gardening shows due to TX this year for C4 and More4.  Over on E4 I look after Made in Chelsea, and I am actively looking for more returnable series for E4.

I want ideas that are immediately easy to engage with and bring a burst of joy to the audience, they should be driven by characters, expertise, escapism or voyeurism…. we do love to see inside other people houses!! I like ideas that engage with real world trends, although not niche, and have grabby titles. I want populist shows with scale. Territory wise I am very open as long as they feel broad and accessible - property, competition formats, food, hobbies, body image and makeover are all of particular interest to me.

Commissioning Editor: Kate Thomas

Based in Bristol
Diary: Louise Stewart

My slate includes Four in a Bed, Mend it for Money and The Great House Giveaway in Daytime, and Sarah Beeny’s New Life in the Country in Features.  I also have a couple more exciting projects that are close to being announced!

I’m keen for another 8pm Features idea that will be a real ratings winner and a returner for Channel 4, as Sarah Beeny’s New Life in the Country has been.  Likewise in Daytime, I’d like to be pitched another smash hit returner that can deliver in volume – as The Great House Giveaway has done so brilliantly.  And of course, my door is always open for More4 and E4 ideas.


Assistant Editor: Jasper Hone

Based at the Bristol Hub

My slate, for Channel 4 & More4 peak, includes Food Unwrapped, Devon & Cornwall, How To Build British, The World’s Most Beautiful Landscapes and Wildest Wales (w/t).

I also manage the peak Features slate in tandem with Cerise Carroll.

Assistant Editor: Barry Agnew

Based in the Glasgow Hub

My slate includes A Place in the Sun, Come Dine With Me, Countdown, Find It Fix It Flog It and I’m also across the department’s Global Format Fund Quizzes, so a nice varied slate.

I also look after the programme deliverables for the Daytime slate in tandem with Lydia Francis.

Programme Coordinator & Genre Assistant: Cerise Carroll (maternity leave)

Based in London

I am the Programme Coordinator for the Features slate, looking after Clem and Deborah’s output specifically. I also look after Clem and Kate’s diaries and am the point of contact for all new, on screen talent opportunities.

Programme Coordinator and Genre Assistant: Lydia Francis

Based in the Glasgow Hub

I have the ever-challenging 😉 task of looking after Jo’s diary and am Programme Co-ordinator for the Daytime slate.

Assistant & Programme Coordinator: John Cannon

Based in the Glasgow Hub

I am the interim Programme Coordinator for the Features slate whilst Cerise is on Maternity Leave. I'm currently looking after Clem And Deborah's output specifically